Job Questions > How would you describe what you did at > Office Depot > Carol's Answer

Create offer/marketing strategy across online vehicles (i.e. email, site promotions, search, affiliates, etc.) and across customer segments. Analyze and track product and department level results against financial goals. Develop and implement triggers to effectively reach sales objectives. Review product trends and seasonality to market areas with the highest growth and volume opportunity. Implementation and development of business rules for site personalization tool, management of new and existing online loyalty vendors. Growth and maintenance of online affiliate program (Linkshare). Communication with upper management to help lead projects specific to their area for the online channel, and business owner of various online marketing site enhancements.