Job Questions > How would you describe what you did at > ogilvy & mather > Andrew's Answer

Lenovo International (October 2005 2004-August 2006)-
Assigned a key role in the worldwide launch of the new Lenovo brand which was created as a result of the historic acquisition of IBM's Personal Computing Division by China's leading technology company
* Managed the development and execution of television, print, interactive, and direct marketing campaigns
* Coordinated all the brand's activities related to its sponsorship of the 2006 Torino Winter Olympics
* Researched and presented analysis of competitive strategies with a particular focus on competitors' relationships with chip manufacturers

Gillette International (June 2004-October 2005) -
Responsible for implementing the Gillette Company's global advertising strategy across 60 countries for all major brands (Gillette, Oral-B, Braun and Duracell)
* Worked with the agency's global affiliates to facilitate the adaptation of Gillette's international advertising into local executions
* Developed and launched TORO, an online system that tracks global advertising adaptations