Job Questions > How would you describe what you did at > Nortel > James's Answer

* Developed business development and marketing plan to drive sales including effective pricing and incentives resulting in $12M in orders and $6M in revenues.
* Established and maintained working relationship with sales teams & customers, reinforcing messages into management teams through direct communication.
* Directed customer interface and managed requirements to development organization. Managed market thrust by tracking market dynamics, competition, and identified opportunities to sales.
* Developed strategies to drive sales into regional sales and marketing teams within European market which led to orders of $15M and revenues of $7M.
* Delivered products and messages to 12 world forums/conferences resulting in increased distribution channels for positioning into European markets.
* Pioneered marketing initiatives to integrated product suite into INTERNET services.
* Negotiated contracts for outside vendor for maintenance of product.
* Authored and managed international marketing communication strategy; delivered and trained regions on implementation of strategy. Activities led to orders of $18.3 M and revenues of $12 M.
* Successfully managed tradeshow/conference exposure by expanding participation to focused conferences. Developed website on product content which increased exposure to channels by 40%.
* Developed and implemented marketing communication resulting in 25% reduction in processing time.
* Communicated product offerings, value, and functionality to customer base. Researched, collected and distributed competitive collateral. Established credibility within targeted markets.
* Designed and presented key market development programs for accurate and timely requirements.
* Directed marketing efforts to position products that led to $75M in orders and revenues of $62M.
* Implemented communications initiatives between Marketing and corporate resulting in 20% savings.
* Organized/chaired yearly customer forums for product and delivered product positioning to industry.
* Received awards for contributions, Merit for Marketing and ISA Award for product innovation.
* Managed engineering design and development. Directed customer events to optimize exposure.
* Orchestrated product life cycle from launch to end-to-end of life.
* Designed, managed and implemented market study to analyze opportunities within marketplace resulting in new product that generated sales of $15M.
* Chaired customer focus groups on product requirements.
* Developed and implemented RDBMS system. Executed training resulting in $100K savings.
* Prepared & filed returns for 70 states/municipalities