Directed over 120 accounts in expansive territory for world's #1 manufacturer and distributor of beverages. Negotiated Customer Development Agreements (CDAs), personally conferring with store owners and managers; introduced new products, promoted existing lines, and positioned equipment. Coordinated merchandising and delivery, supervising teams to ensure optimal distribution.
Revenue Growth and Corporate Contributions:
* Catapulted sales 20% over previous year, far surpassing all sales quotas and targets.
* Managed high-profile accounts such as 7-11, Wal-Mart, Target, and Safeway.
* Launched new products including Pepsi Twist, Pepsi Blue, Code Red, and Red Fusions, successfully establishing new lines, achieving distribution targets.
* Instrumental in negotiating and instituting urban marketing program, partnering with Frito-Lay.
* Created and championed strategic marketing initiative to compensate store owners for electrical bill of Pepsi coolers if they sold Pepsi exclusively or presented products in prime location.
Posted @ 11:34AM, July 01, 2007
by Wa'il Ashshowwaf | Permalink
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