How would you describe what you did at
Digitas?
- Provided strategic advice to online marketing programs: optimized marketing budgets for online initiatives, developed forecasting and measurement models and segmentation matrixes
- Quantified value of customer relationships: calculated acquisition costs, life time value, defined relationships between incentives/offers/creative and impact on customer behavior
>ETAILER BUSINESS MODELING (example)
- LLBean.com
- Working closely with the LLBean analytics team, used 1997-99 actual results to create a bottom up revenue model to predict 2000-02 sales
- Calculated incremental sales from campaigns including email, partnerships, catalog piggybacking, and web banners
>ONLINE BUSINESS MODELING (example)
- Expedia.com - Working directly with the client's marketing department created an online customer loyalty model and presented results to the Expedia.com CMO
- BUSINESS ANALYSIS - (American Express Corporate)
- Analyzed $800 million 1999-2001 online investments and built business unit P&Ls
- American Electric Power (AEP)
- Quantified value of a retail energy-delivery business concept for AEP - AEP Board of Directors approved a $40 million year 2000 budget based on the performed analysis
Posted @ 06:56PM, July 01, 2007
by Greg Sobiech | Permalink
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