Job Questions > How would you describe what you did at > WhitePages.com > Tiffany's Answer

UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix). Highlights of work at WP included:

* Authored GUI re-design in 2002 and helped design & marketing team better translate 2004 re-design into CSS, resulting in pages 75% faster @56k and 36% lighter. The redesigns and underlying "engines" supported traffic growth from 2M to 17M uniques/mo since 2002.

* Designed and developed CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada.

* Revamped entire front-end code base in early 2005 to better align with business and distribution requirements. Re-write also enabled better implementation of coding standards, improved CSS usage and greater leverage of XSLT's templating. Coincided with database, Perl and XML schema updates needed by entire development team. Consistently met deadlines over 3 month re-write project.

* Led interaction design/development and user advocacy, Network-wide. Frequently involved in technical writing, prototyping, user analysis and design/development for WP's sister-site "wizards", like their online mailing list generation tool.