How would you describe what you did at
Yahoo!?
Key Areas of Responsibility - Finance, Media and Entertainment categories
Media - Banner advertising sales
Mobile - SMS and WAP based media sales solutions
Search - Search Sales for the Y! Overture light platform
eBay India-Responsible for handling eBay India relationship/partnership - one of the top 3 clients of Y! India
Executed the Y! India Shopping powered by eBay India integration
Executed the highest billing ever on Y! India by eBay India in FY 2006-2007
Finance category-Expand the Client base
Improve the yield for Y! India
Increasingly converted clients from CPC to CPM buys
Sold various sponsorship deals
Optimize ongoing campaigns towards improving the cost per acquisition performance for clients
Structured campaigns as per clients' business goals
Continuous analysis of running campaigns
Closely interacted with clients and agencies on their Cost of performance
Improve branding spends from the category
Sold Budget Sponsorship in 2006 and 2007
ICICI Bank branding spends highest on internet and on Y! India for FY 2007
Media and Entertainment-Tapped the non existent category on Y! India
Closely work with Content teams towards creating specials for movie releases
Drive rich media innovations for the category
Posted @ 11:55PM, July 09, 2007
by saurabh dangwal | Permalink
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