How would you describe what you did at
Infospace?
Lead multiple cross-functional teams, to create marketing programs in support of the launch of a ground-breaking mobile personalization initiative, a cross-sell enabled mobile video product and multiple mobile game releases
- Built a comprehensive marketing campaign for the launch of Tony Hawk's Mobile Dissent, the first ever mobile action-sports superstore, which enables users to quickly personalize their phone with the entirety of the action-sports lifestyle
- Pitched North-American mobile carriers on marketing campaigns for Take 5, a streaming mobile-video service that cross-sells ringtones, graphics and games from the videos users watch
- Created comprehensive product marketing plans for the entire slate of Infospace's upcoming game launches including mobile versions of Tomb Raider, Super Slyder, Marble Galaxy, Cubis 2 and more
- Created pitch materials to all US carriers, CBS and Tony Hawk Industries
Posted @ 03:18PM, August 28, 2007
by Dennis Roy | Permalink
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