How would you describe what you did at
Digitas?
Creative Lead of Chicago office reporting to the Worldwide Creative Director. Responsible for all creative product out of Chicago office. Successfully restructured the creative department of 25-30 full time employees including the art buying, production and studio groups. Led all creative initiatives, from strategy implementation through creative execution for all clients including Best Buy, Allstate Insurance, Eli Lilly, KitchenAid and Brunswick Boats.
* Established leadership structure in Chicago office. Set up Creative Council. Introduced monthly staff meetings with cross-system/team sharing. Instituted weekly team meetings by account.
* Enhanced efficiency by establishing training in all departments on workflow processes, and improving freelance to fulltime ratio.
* Led and won several key new business pitches (Eli Lilly, Brunswick Boat, KitchenAid).
* Created all online advertising Best Buy and Allstate.
Posted @ 08:46AM, September 05, 2007
by John Gonnella | Permalink
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