Melissa's Answer

Facilitated information exchange between all regional teams and marketing. Worked with regional leadership, agents and internal customers to launch and support marketing programs including: Grand Openings, Merchandising, MarketLink and Direct Mail. Promote and provide information concerning ongoing marketing programs including: acquisition, win back, retention mail programs, newsprint, radio, and television advertising, co-op and diverse marketing opportunities. Analyzed internal data to demonstrate the effectiveness and ROI of programs. Marketing Subject Matter Expert (SME) to provide unique knowledge of each marketing area. Worked with regional areas of company to apply Competitive Intelligence to local markets in an effort to boost sales production and promote Nationwide.