Susannah's Answer

* Supported top grocery accounts Albertsons, Safeway, Kroger, HEB and Ahold by providing recommendations and post-event analyses on trade promotions, resulting in ROI improvement of +44% vs. year ago and increase of 177% in profit.
* Managed $10 MM trade funds and collaborated with Sales Directors to forecast trade spending and incremental revenue on a quarterly basis, improving trade efficiency by +9%.
* Initiated joint venture with Kroger's Private Label, which was unique to the customer and well received by the retailer's upper management. Project involved leading a cross-functional team to set up a third party co-packer and alignment on legal, credit, financial and logistical terms among the three entities. Event is part of the largest promotional month in the history of Pharmavite, LLC at Kroger and is currently forecasted to bring in $1.2 MM incremental business, with probable annual repeats.