Job Questions > How would you describe what you did at > Citigroup > Scott's Answer

Responsible for:
* Integrated marketing campaign creation for all home equity loan products in the United States and Canada within the Primerica Financial Services channel of approximately 144,000 licensed representatives. Loan products include the $.M.A.R.T. Loan????? (funded through Citicorp Trust Bank), the H.O.M.E. Loan?????? (funded through CitiMortgage), and the $MART Loan in Canada (funded through Citicorp Home Mortgage).
* Partnering with all key business stakeholders in marketing, sales and operations to develop and execute marketing strategies for the United States and Canada. Key internal business partners include: the Managing Director of Sales for CitiMortgage and Citicorp Trust Bank, the Managing Director of Operations for CitiMortgage and Citicorp Trust Bank, and the Senior Vice President of Marketing for Primerica Financial Services.
* Developing, managing, executing and measuring marketing strategies that:
o Drive business results in the form of loan volume and profitability within the $4.7 billion channel.
o Align, support and set channel goals.
o Build the $.M.A.R.T. / H.O.M.E. / $MART product brands within the Primerica sales force (B2B) and the borrowing customer base (B2C).
* Creating all marketing message platforms within the channel and the supporting print and electronic collateral, while using elements of the global Citi "Let's Get It Done" marketing campaign.
* Managing a marketing budget of approximately $2 million, while maintaining current budget positions and forecasts.
* Managing a bi-annual tradeshow, while creating a 50 foot trade show booth and print collateral for approximately 70,000 attendees.
* Managing creative agencies, web application development firms, and all key development vendors within the channel.
* Maintaining brand and legal consistency by obtaining approvals with branding, legal, and compliance.
* Reporting to the Senior Vice President of Marketing and providing weekly reports to the Chief Marketing Officer.