Job Questions > What path did you take to your current career > Pascal's Answer

Even though my emphasis in collage was animation and interactivity, I have found print advertising to be more rewarding conceptually throughout my career. At the start of ones career, new media can be too technical, whereas print is more focused on the BIG idea and it's implementation in the market.

At this stage in my career I consider myself to be a hybrid Creative Director of both Art and Copy background in conventional and unconventional channels of communication.

I have the required technical skills of any creative discipline, the conceptual level of print and the space-time assessment and visualization crucial for animation and interactivity.