* Strategy - Engaged as e-business strategy lead across portfolio of clients. * E-Business - Drove "smart site" development on Nissan.ca and Infiniti.ca (supported by behavioural modelling; personalized & contextual content; transactional metrics). * E-Community - Supported Nissan Versa "Larger Than Life Road Trip," a Web-based reality TV series (VoD) and portal. Realized 35% more visitors than Chevrolet's Johnny.ca, over same time period. * Led consultants in performance audits of J. D. Irving, Ltd. key Web sites, and change management. * Analytics - Acted as expert on all custom and market research (JD Power, GfK, iPerceptions and Maritz) for Nissan; reengineered findings into value creation programs (site experience, engagement)....
Posted @ 10:20PM, July 31, 2007
by Darcy Kelley | Permalink
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