Developed targeted marketing plans and materials for journals, books, electronic products, conferences, and sponsorship programs. Managed annual budget of $350,000. Oversaw direct mail, catalogs, e-marketing, lead generators, and web promotions. Analyzed direct response campaigns. Managed list research and acquisition. Conducted and presented results of market research initiatives for new product development.
Reason for leaving: downsizing... 
Posted @ 05:42AM, October 02, 2007
by Laura West | Permalink
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