Developed marketing plans and materials for litigation newsletters; reference books; and legal research services. Created direct mail, e-marketing, and web promotions for new sales and renewals. Contributed to development of new product branding initiatives, including re-branding and re-launch of entire product line. Developed and monitored circulation and renewal models. Managed list research and acquisition. Negotiated printing contracts; oversaw printing and lettershop functions. Analyzed direct response campaigns. Prepared weekly marketing/circulation reports. Managed annual budget of $1,000,000.... 
Posted @ 05:41AM, October 02, 2007
by Laura West | Permalink
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