How would you describe what you did at
Archive Systems?
- Developed and executed strategies for product launches, online marketing, Webinars, advertising, direct mail, and lead generation projects from planning and implementation to measurement and analysis.
- Managed projects for major marketing campaigns to support overall lead generation, which in 2006 led to over one million dollars in revenue.
- Handled the development of sales presentations, all company marketing collateral and client case studies to support sales.
- Created strategic partnerships with industry consultants and analysts.
- Handled outside agencies and budgets for marketing functions including graphic designers, direct mail fulfillment houses and printing companies.
- Established strategies and tactics for public relations campaigns which resulted in feature articles and news coverage.
- Managed the research and selection of trade shows and coordination of internal lead generation events.
- Developed and maintained the corporate Web site including search engine optimization and email marketing strategies to increase traffic to the site.... 
Posted @ 05:44PM, June 05, 2007
by Valerie Giardina | Permalink
Answer this question | See all answers for this question
|
