Experiences at Birds & Fish Communications

I am motivated by our collective dream to do good work and grow B&F into a very successful brand in the design world - and to further the cause of cross cultural design practice...

I would have to say that I am always learning more about the very great differences between the way western and eastern people's think and interrelate. It is in fact fascinating to me to see the differences, and often complete inversions in consciousness that can cause all kinds of misunderstandings and misinerpretations on both sides. I value the opportunity to learn this stuff so much, and I do very much admire the occidental way in many aspects. Corss cultural design practice is a great passion for me as a result. I also think it is an area that is - or should be in demand as a skillset....

We just did a nice print job for a fashion design college here in Sydney called The Whitehouse School of Fashion. Having the book printed in Shanghai saved them heaps of money, even after shipping - we were pleased, and so were they. Printing quality in China can be patchy, and we appear to have ironed out all the bugs in regard to that, so we can offer a reliable service at extraordinarily cheap rates and still remain profitable. B&F Sydney will look to act as a borker for this kind of work more in 2007....

Well at present my two favourite books are "How to be a graphic designer without losing your soul" by Adrian Shaughnessy and a cool book on female street and graffiti artists. It's called "Graffiti Woman" and it's by Nicholas Ganz - it's quite inspiring to me at present because I am gettign a little jaded by the computer focus my work has - it seems all consuming and I need to escape that a bit....

I was one of the founding members of the group.

Simple and effective - and often mobile.

Whatever is appropriate for our tasks at hand.

We believe the opportunity is massive - but we'll have to work for it.

Seeing the brand establish itself in China, my collegues, and working on the branding for the group.