Experiences at Castleberry Foods

The most challenging aspects had to do with the tools we had to work with at times. Being that it was a smaller manufacturer that competed in a flat or declining category we often didn't have the tools necessary to compete in the larger arena. The net result was that we had to continuosly look out side the box and find ways our competition didn't to get ahead....

I managed teams of food brokers that ranged from 6 to 13 at different times. The difference wa that over time my geography was essentially dobled from what it was when I started.
I put together plans and managed large amounts of promotional funds that with our food brokers allowed us to compete in a very tough canned meat business.
Although the regions business was only about $6MM we had to be extremely creative and dedicated to beat our competition and get more than our fair share of activity, volume, and share of market....

A good attititude and the desire to bring a small independently owned company to the next level of success.