Experiences at Charming Shoppes

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What's the inside scoop on Charming Shoppes? 8 people are talking about their experiences with the organization. Get a look behind the scenes by reading their answers below.

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Lori Francisco

Lori

How would you describe what you did at Charming Shoppes?

- Edit all online marketing copy, including site updates, e-mails, affiliate newsletters, banners and product copy for company's brands: Lane Bryant, Fashion Bug, Catherines, Crosstown Traders and Petite Sophisticate
- Test and QA Web sites for accuracy and usability
- Write and edit search
engine copy
- Communicate with brand managers and legal department to ensure copy is complete and meets FTC guidelines and legal requirements
- Repurpose offline marketing copy for Web sites, write copy when needed
- Research other brands for competitive analysis
- Manage copywriters and freelance copy editors
- Manage department budget
- Create editorial production process and schedules, enforce deadlines
- Maintain consistent writing style across the sites
- Update corporate style guides
- Manage copy assets and editing for figuremag.com
- Collaborate with production designers to create new sites and improve existing sites
... read more

Posted @ 08:09PM, July 02, 2007 by Lori Francisco | Permalink
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