How would you describe what you did at
Charming Shoppes?
- Edit all online marketing copy, including site updates, e-mails, affiliate newsletters, banners and product copy for company's brands: Lane Bryant, Fashion Bug, Catherines, Crosstown Traders and Petite Sophisticate - Test and QA Web sites for accuracy and usability - Write and edit search engine copy - Communicate with brand managers and legal department to ensure copy is complete and meets FTC guidelines and legal requirements - Repurpose offline marketing copy for Web sites, write copy when needed - Research other brands for competitive analysis - Manage copywriters and freelance copy editors - Manage department budget - Create editorial production process and schedules, enforce deadlines - Maintain consistent writing style across the sites - Update corporate style guides - Manage copy assets and editing for figuremag.com - Collaborate with production designers to create new sites and improve existing sites...
Posted @ 08:09PM, July 02, 2007
by Lori Francisco | Permalink
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