Experiences at Citigroup

Being a team player is definitely a plus working with Citigroup.
You must always be willing to accept new challenges and changes within your group.

Figuring out their systems and processes.

To be hired at Citigroup you must have a strong work ethic, be an innovative thinker, and demonstrate strong leadership.

Treat people with respect and courtesy and they will return the favor most of the time. Even if someone is working for you it does not profit you to treat them with less than the full measure of common courtesy throughout the day. If they respect you, they work harder for you.

Career advancement was definitely a possibility. The raises were based on performance so each person determined their own worth. The teamwork environment was definitely fostered, even if other members of your team were at remote locations and you never worked face to face.

Keeping everyone happy had to be the most challenging aspect of this job. From the management that had ever changing priorities foisted upon them, and therefore us, to the customers who wanted an ever increasing amount of leniency in our reviews to the auditors who wanted each aspect of a file reviewed with a fine tooth comb. Keeping all of these aspects in fine tune balance as to not alienate any of our coworkers in addition to running the team was a daily juggling act that I thrived on....

I handled irate internal customers, detailed technical settings and files, the day to day team lead reviews and HR responsibilities in addition to being a member of the team and completing my fair share of the daily processing work. I was the liaison between the team and the auditors and functioned as the auditor's eyes and ears during audits of groups we supported. The days were not the longest I had ever worked, but they were certainly crammed full of short deadlines and demanding customers....

Having a positive attitude and getting in with the technical recruiters and temporary/contracting firms. Citigroup rarely if ever hires directly from the streets without the person first being a contractor for a length of time. Second is patience. When the job openings do get posted, put your name in quickly, but the postings are few and far between and normally come following a long hiring freeze....

Responsible for:
* Integrated marketing campaign creation for all home equity loan products in the United States and Canada within the Primerica Financial Services channel of approximately 144,000 licensed representatives. Loan products include the $.M.A.R.T. Loan????? (funded through Citicorp Trust Bank), the H.O.M.E. Loan?????? (funded through CitiMortgage), and the $MART Loan in Canada (funded through Citicorp Home Mortgage).
* Partnering with all key business stakeholders in marketing, sales and operations to develop and execute marketing strategies for the United States and Canada. Key internal business partners include: the Managing Director of Sales for CitiMortgage and Citicorp Trust Bank, the Managing Director of Operations for CitiMortgage and Citicorp Trust Bank, and the Senior Vice President of Marketing for Primerica Financial Services.
* Developing, managing, executing and measuring marketing strategies that:
o Drive business results in the form of loan volume and profitability within the $4.7 billion channel.
o Align, support and set channel goals.
o Build the $.M.A.R.T. / H.O.M.E. / $MART product brands within the Primerica sales force (B2B) and the borrowing customer base (B2C).
* Creating all marketing message platforms within the channel and the supporting print and electronic collateral, while using elements of the global Citi "Let's Get It Done" marketing campaign.
* Managing a marketing budget of approximately $2 million, while maintaining current budget positions and forecasts.
* Managing a bi-annual tradeshow, while creating a 50 foot trade show booth and print collateral for approximately 70,000 attendees.
* Managing creative agencies, web application development firms, and all key development vendors within the channel.
* Maintaining brand and legal consistency by obtaining approvals with branding, legal, and compliance.
* Reporting to the Senior Vice President of Marketing and providing weekly reports to the Chief Marketing Officer....

* Developed /refined asset allocation strategies and model portfolios for key countries given the changing market dynamics
* Developed monthly research commentary, including the analysis of macro environment, equity and fixed income markets
* Presented market updates to key regions on a regular basis and supported regions with clients' questions
* Analyzed and evaluated new investment products proposed by regions, including but not limited to the analysis of investment objective, underlying assumptions, investment process, risks/returns and suitability
* Supported countries with the due diligence analysis of new investment products and new fund providers
* Conducted ad hoc analysis for regions regarding asset allocation, investment commentary and products
* Developed and launched financial planning model for high net worth clients in Singapore to enhance integrated relationship centric investment sales; The model was proved to be a successful competitive edge in the market
* Conducted business analysis for key markets periodically, including product mix, yield, financials, redemptions and sales productivity; came up with feasible recommendations in order to close the sales gaps
* Explored the new products/advisory opportunities to fulfill unmet consumers' needs in new segments and markets
* Led the comprehensive analysis of the Singapore investment market; developed strategies for the business growth
* Explored opportunities in alternative channels for further investment products growth, including developing cross-sell strategies with other Citigroup businesses
* Led the wealth management strategic assessment in key retail bank markets across key products and process components of the proposition (e.g. assets, liability, investments, insurance, sales & distribution)...