Experiences at Cypress Semiconductor

1) Good Academic Background and Credentials
2) Good Extra curricular record - Sports and other team efforts at organizing and execution skills
2) Core Values of Honesty and Integrity

Oct2006 - Till Date: Strategic Marketing and Corp Business Development
Title: Associate Business Development Manager
Responsible for working with Business Units on Strategic Initiatives. First contributing Member of the Corp Biz Dev Team formed in Q406. Current Team Size: 21
*Strategic Initiative: Worked with McKinsey on Value Based Pricing??? and Selling, for Cypress Programmable SoC Solutions
*Strategic Initative: Ongoing effort on Portfolio Performance Index for New Product Launch. Monitoring of New businesss plans and business continuity research
*Marketing Operations: Ongoing effort to re-engineer Product Management Process and Specification. Quorum Member of Marketing review Board (MLRB) and Customer review Board (LCRB)
*Marketing Operations: Ongoing effort to create and analyze metrics for Foot-print Selects (Actives or Lead Management)
*Mobile Platform Marketing: End Market Study and Handset Customer Pitch, and Associate Member 3GSM Conference 07'
*Mobile Platform Marketing: Product Line support for Driving High Speed USB Design Win Revenue in, across OEMs/ODMs.

Mar2005 - Sep2006: Product Management - SRAMs (Static Random Access Memory)
Title: Product Manager
Responsible for new business plans for the product line. Recommended changes to current product portfolio/roadmaps based on market research and trends. Experience with projects involving leading-edge new product introductions, as well as mature products and technologies. Reported to Marketing Director-Product-line and Managing Director-Business Unit. Received the employee recognition award for outstanding performance and dedication to Team Goals, for the Year 2006.
*Involved in all aspects of new product plans, including project launch, assessing and managing risk, planning schedules and resources, and estimating project costs and returns.
*Managing a team of two engineers, periodic analysis and reporting updates, involving Product Rollout and updating Business Plans, Product Roadmaps, Product Collateral, New Product Development
*Responsible for Forecast Analytics, and Decision support to Business Unit Director.
*Evaluation of flexible fab capacity/expansion through qualifying external fabs for product-line
*Acted as primary liaison for managing commitments for key customers, for new products. Direct interaction with Customers to define Requirement Specs (EROS) for new products. Regular customer visits to APAC and US, and telecons.
*Prepared and analyzed financial indices (Incremental Vs standalone ROI computations) to support cost reduction projects. Responsible for reporting die shrink conversion plans.
*Developed and maintained market indices(SAM-Served Available Market/SOM-Share of Market) for the product families and Competitive Analysis of direct competitors and competing solutions
*Two New Product PPPs/Business Plans


Feb2004 - Mar2005: Business Development & Key Account Demand & Supply Management - SRAMs (Static Random Access Memory)
Title: Product Marketing Engineer
Responsible for Revenue and Profitability of Business Unit, from key channels and customers. Acted as a Business Unit Point of Contact with Sales to advise on relevant product availability concerns. Managed Pricing and Contracts with the Key Accounts. Reported to Marketing Manager Sr
*Responsible for Revenue from key Accounts. Activities involved Contracts, Pricing, Allocation and Backlog Management, Build Plan Projection, expedites
*Marketing interface to long term forecast and projection - Annual Operating Plan inputs. Executed projects for Aged inventory disposal.
*Acted as effective communication channel between Planning and Sales, with respect to expedites and shipment-related exceptions and RMAs (Return material authorization)
*Responsible for revenue growth in key accounts by working with Sales to identify potential opportunities, and bring them up for evaluation by the Business Unit...