Experiences at Del Sol

I implemented category management theories and analysis into Del Sol, to better organize and maximize product displays in retail stores.

The most challenging aspect of working at Del Sol, was changing the decision making process of the Executive committee. It was still an up and coming comapny and many decisions regarding new product launches and the discontination of products were made on haunches and gut feelings. I taught them to rely on facts and sales analysis to base their business decision's on....

1. Opportunity Opportunity Opportunity. Del Sol is a small family owned company and there was alot of opportunity to shine. I was the first Marketing Analyst the company hired so I am the chance to mold the job and dictate what type of reporting was needed, which included contribution of new products and there effects on the core products, Retail Store performance and the importance of looking a same store sales year over year to monitor company growth.

2. I had the opportunity to perform as a project manager for new product launches. I earned this position by being very proactive, organized, having experience in consumer research and analsysi.

3. Very friendly and team oriented atmospher. Everyone in the company was encouraged to contribute their ideas to any projec at any time....