Experiences at Demand Management

Challenge: Company owners wanted marketing, operational, and development improvements made that positioned the $30 million software company for sale.

Actions taken: Evaluated problem areas and produced a comprehensive strategic plan addressing each major area, including a solid set of redesigned marketing collateral and performance measures linking each strategy to bottom line financial performance. Corrected broken operational processes and developed a marketing program that rebuilt brand and image. Then built a marketing team and led a major re-branding program that covered an updated logo design, print collateral, market research, and a complete web redesign combined with editorial and feature article coverage in major business and trade publications.

Results: Company's industry ranking rose 40%, product was named "Best of Breed" by Consumer Goods Technology magazine, and sales revenues increased 35%. These actions successfully positioned company for acquisition to their largest competitor with combined revenues of $60 million....