Experiences at Digital River globalTech

- Successfully managed a broad lists of clients that generate over $30 million in annual online sales including Logitech, ATI Technologies, SonyStyle, Fujitsu, Sonos, and Sling Media
- Increased sales on key accounts 40% year-over-year, by instilling 'best practices' including promoting upsells, designing interstitial landing pages, performing A/B multivariate testing, and launching employee and partner programs
- Implemented targeted marketing campaigns that decreased abandonment rates, increased traffic and conversions while at the same time avoided channel conflict
- Managed client's overall relationship by engaging in many different business units including project management, product management, web development, QA, IT, customer service, and accounting
- Renegotiated contracts and captured business requirements on new enhancements for existing client base which also required preparing legal documents such as Statements of Work and contracts
- Instrumental in optimizing organic search, paid advertising, and contextual advertising for clients
- Composed and presented Quarterly Business Reviews for strategic clients focusing on sales metrics, Key Performance Indicators (KPI), quarterly initiatives, and marketing proposals
- Trained new clients and employees on content and order management applications
- Designed banners ads and creative email content for targeted online promotions
- Performed site reviews and offered recommendations for improving sales and user experience
- Created, developed, and branded an offer website, an affiliate marketing program for our hard good clients...