Experiences at Digitas

Having a great personality.

In-house business/technology strategist

Recruiting for the Technology and Enablement organization

Recruited back to Digitas to lead the launch of American Express Membership Rewards Program, a program that was transformational and unique to the loyalty marketing industry.
* Helped define strategic positioning of American Express Membership Rewards program and its look, feel and language so that a very complex program could be simplified in communication to consumers. This became one of the most successful acquisition, retention and revenue tools at American Express.
* Helped launch a variety of programs for AT&T, including its DSL service, its partnerships with Delta and Continental Airlines, and the AT&T catalog program.
* Led the development of all marketing for Intercontinental Hotels' Priority Club loyalty program (including print, web, point-of-sale and in-room advertising)....

Creative Lead of Chicago office reporting to the Worldwide Creative Director. Responsible for all creative product out of Chicago office. Successfully restructured the creative department of 25-30 full time employees including the art buying, production and studio groups. Led all creative initiatives, from strategy implementation through creative execution for all clients including Best Buy, Allstate Insurance, Eli Lilly, KitchenAid and Brunswick Boats.
* Established leadership structure in Chicago office. Set up Creative Council. Introduced monthly staff meetings with cross-system/team sharing. Instituted weekly team meetings by account.
* Enhanced efficiency by establishing training in all departments on workflow processes, and improving freelance to fulltime ratio.
* Led and won several key new business pitches (Eli Lilly, Brunswick Boat, KitchenAid).
* Created all online advertising Best Buy and Allstate....

Responsible for leading six full-time creative teams serving several flagship agency accounts.
* Co-led the General Motors (North America), Virgin Life Care and AT&T accounts in strategic development, creative direction and production across print, interactive, direct marketing and promotion programs.
* Key leader in positioning, launch strategy and advertising for six GM model launches.
* Senior Creative Leader for General Motors' customer retention initiative (CRM)
* Directed brand strategy and development of interactive web-based campaign designed to change perceptions of the GM brand. This included development of the integrated multi-media "Live Green Go Yellow" campaign that positioned GM in a more progressive light with its cars running on "flexible fuel" (ethanol). (www.livegreengoyellow.com).
* Led redesign of GM website (www.OnlyGM.com)
* Senior Creative Lead on Virgin Life Care for fully integrated campaign of interactive, outdoor and print....

In his role as a Manager within the Strategic Business Solutions group at Digitas Inc., David serves as, and oversees, a team of internal consultants who focus on identifying and defining key business needs/challenges across the enterprise that can be improved through the strategic application of technology and business process design. David also sits on the I.T. management team and is a key resource in the I.T. project and portfolio management process at Digitas.

Over the course of his career, Mr. Collier had served in numerous roles relating to business/systems analysis and project management in the professional services, real estate investment and healthcare industries. During this time, he has designed, managed, advised on and executed a variety of enterprise scale projects including: portal and workgroup collaboration strategies, employee identity and lifecycle management programs, professional services automation tools, applicant tracking and recruiting systems and numerous business process focused improvement initiatives.

Mr. Collier holds a B.S. in Computer Information Systems from Bentley College, an M.B.A. from The Sawyer School of Management at Suffolk University and a Professional Certificate in Business Analysis from The George Washington University. He is a Certified Business Analyst (CBA), Microsoft Certified Professional (MCP) as well as a Citrix Certified Administrator (CCA). Mr. Collier is a member of the Project Management Institute of America (PMI) and is an active member of the Bentley College and Suffolk University Alumni Associations....

I had a great time working at Digitas. Working on site redesigns and promotional campaigns for Nokia, Whirlpool, Kitchenaid and Fifth Third Bank. I left Digitas for the fun glamor and sunshine of LA.

- Provided strategic advice to online marketing programs: optimized marketing budgets for online initiatives, developed forecasting and measurement models and segmentation matrixes
- Quantified value of customer relationships: calculated acquisition costs, life time value, defined relationships between incentives/offers/creative and impact on customer behavior

>ETAILER BUSINESS MODELING (example)
- LLBean.com
- Working closely with the LLBean analytics team, used 1997-99 actual results to create a bottom up revenue model to predict 2000-02 sales
- Calculated incremental sales from campaigns including email, partnerships, catalog piggybacking, and web banners

>ONLINE BUSINESS MODELING (example)
- Expedia.com - Working directly with the client's marketing department created an online customer loyalty model and presented results to the Expedia.com CMO
- BUSINESS ANALYSIS - (American Express Corporate)
- Analyzed $800 million 1999-2001 online investments and built business unit P&Ls
- American Electric Power (AEP)
- Quantified value of a retail energy-delivery business concept for AEP - AEP Board of Directors approved a $40 million year 2000 budget based on the performed analysis...

When you spend the majority of your time on a computer, you learn that human interaction is vital to sanity.