Experiences at Diners Club Russia

Understanding the Russian cards payment systems market

Responsible for developing and managing PR and marketing strategy for Diners Club branding in Russian Federation. Management of developing and implementation of new card products and services for Diners Club cardholders.
Responsible for banks relation, force coordination, resource allocation, time planning and actions.
From the middle of 2006 responsible for bank relation and business de-velopment department in Diners Club Russia:
* Sublicense Banks relation;
* New Bank attraction;
Member of annual and strategic business plan development team.
Development from scratch to realization of "Diners Bonus Club" - the loyalty (reward) program for Russian Diners Club cardholders.
Management of creation and implementation of new co-brand and life-style line of card products.
Responsible for cooperation with Diners Club Main office and other foreign Diners Club franchisee....