I started EG Marketing Strategies in 2002 as a means of expanding my consumer insights and analysis skills to industries other than home care products in both the for profit and non profit sectors. To date I have:
- instituted a new learning program for a food company that provides consumer health awareness/needs through the lens of the brand user
- interviewed dentists to gain insight into sampling practices
- developed an innovation platform for a major food brand including positioning for a just launched variant
- created a knowledge summary of opportunities in professional dental care
- revised the communication strategy of a nonprofit organization with limited funds and little visibility - using 'guerrilla' marketing techniques resulted in increase in membership of 30% since start of 2008
- acted as on-sight market research manager for 3 consumer package goods organizations ensuring effective delivery of the category learning plans... 
Posted @ 08:09PM, July 22, 2008
by Ellen Gottlich | Permalink
Answer this question | See all answers for this question
|
