Experiences at Exodus Communication

- Built a strong team driving marketing, product launch, and business development ($ 100M P & L).
- Provided guidance on product and vertical solutions strategy, roadmap, and steps to drive growth.
- Led the concept, strategy, marketing plan for the multilayered ASP model with database, EAI, application server, web server, and software applications to facilitate B-to-B commerce/transactions.
- Championed end-to-end marketing, go-to market plans, partnerships, advertising, pricing, promotions, lead and demand generation, indirect and direct awareness programs and sales support.
- Instituted a customer feedback loop system to drive increased customer satisfaction and retention.
- Negotiated complex Technology and Reseller agreements to expand portfolio.
- Developed collateral, white papers, case studies, ROI tool kits, sales sheets, competitive analysis.
- Examined new markets, performed SWOT analysis, and directed the Exodus business from a "data/network" model to an "application layer" subscription business model. ($ 70 M revenues)...