Experiences at Gold Standard Group

Strategizing and executing sales-driven marcom campaigns resulting in an increased client based from 22 to over 85 in less than two years, while meeting the demands of a fast-paced business environment.

* Managed direct marketing campaigns aimed at increased client base and brand recognition
* Managed project team members including creative, content and web designers to ensure efficient use of budget and resources
* Managed logistics for events & educational seminars including pre-planning, contract administration, site acquisition, vendor coordination, delivery schedules, set-up/tear-down, speaker/instructor coordination and post-event follow-up
* Monitored editorial and ad calendars to identify relevant positioning for client message
* Maintained advertising placement calendar and identify top publications for branding opportunities
* Managed contact database including data collection, sorting, analyzing and maintenance...