Experiences at Healia

Launched company blog and a word-of-mouth blog marketing campaign. Negotiated advertising deals with web publishers. Managed marketing strategy and coordinated user testing for an internally-developed Facebook application. Developed web analytics reports.

Healia, Inc. (www.healia.com) is the creator of a proprietary, health-optimized search engine that uses patent-pending algorithms and content assessment to generate high-quality, finely filtered, and personalized results for consumers.

Craig was hired by the founder to position and prepare the company for an equity financing or acquisition. During Craig's tenure, the Healia website was soft launched in beta and then publicly launched, the advertising revenue model was initiated and launched, and major distribution deals were won with publishers that reach nearly 40 million people on a monthly basis....