Directed all marketing activities for North American Division; with global coordination on corporate-wide activities. Responsible for planning, budgeting, and execution of yearly marketing plan with the goal of increasing market penetration within Fortune 1000 and SME accounts. Re-launched company rebuilding corporate image and service branding within competitive market conditions. Provided direct sales support to 10 salespeople nationwide, plus generated leads for Europe. Primary focus: Financial Services/Insurance, Higher Education, Airlines/Transportation, Manufacturing.
* Directed, staffed, and managed in-house telemarketing department increasing qualified leads from 2 to 3 per quarter to 35 per quarter with proper lists, direction, staffing.
* Directed all corporate communications including corporate website: site cost $10,000 done in 3 weeks; resulting in 15 consulting leads a day, 20 resumes a week, an immediate $24,000 project, and corporate inquiries.
It was at Hexaware that I innovatively developed the research based targeting methodology that successfully led to account entry and large deals with F1000 accounts.... 
Posted @ 08:52AM, August 27, 2007
by rachel schneider | Permalink
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