Experiences at Home Director

Acted as primary architect of Home Director brand as both an IBM trademark and an independent brand. These activities included strategic brand management and oversight of the marketing communications programs for Home Director as an in-box feature of IBM Aptiva PCs, through its introduction as an independent brand following spin-off from IBM. After the spin-off, had overall management of the entire brand and marketing communications program including strategy and plan development, public relations, marketing research, advertising, collateral programs, vertical marketing and trade shows. Led team that developed unique communications and sales support program, which directly resulted in customer commitments for over 15,000 units within the first year of introduction. In addition, built and managed a strong professional staff with an operating budget of over $8 million....