Experiences at IXI

Reporting to CMO, directs corporate marketing services for Banking, Insurance, Securities and Consumer Marketing profit centers. Leads and collaborates with senior management to execute vertical marketing programs while ensuring brand consistency and alignment with corporate strategy. Accountable for delivering qualified business development leads with measurable ROI leveraging a variable budget of $300k per year to support all sector marketing. Built PR, Online Marketing and Lead Generation programs from the ground-up, implementing new tools and processes to maximize efficiency, reduce waste and build the IXI brand.

Key Accomplishments:
* Executed the firm's first-ever national media campaign leveraging its proprietary data to introduce a new index of consumer spending potential. As a result of the campaign, the firm received broad media coverage including vision/trend stories in a variety of regional and business publications including Washingtonian Magazine, Dallas Morning News, Providence Journal, Brandweek, Adweek, and DM News. Secured the firm's first ever feature story and branded success case published in the U.S. Postal Service Deliver Magazine.
* Managed redesign of the corporate website to reposition the company from a product-oriented organization to a client-focused firm that is committed to serving customer needs. As part of this initiative, created the firm's first in-house website design & content management capability significantly enhancing the corporate web presence and leveraging the corporation's three external websites as a platform for marketing and business development. Provided creative direction, copywriting and project management.
* Executed a wide range of lead generation programs including webinars, white papers, and trade shows (sponsorships and speaking engagements) leveraging a variety of pre- and post-event tactics (email, direct mail, call campaigns, etc.) to drive attendance.
* Built Corporate Marketing's first Field Marketing operation implementing standard, repeatable processes to increase the quality and quantity of sales-ready leads:
o Recruited, hired, trained and managed team of Field Marketing Associates that increased qualified leads by 200 percent within the first two months.
o Created integrated lead generation, qualification and management program and implemented those processes in the corporation's CRM system to provide full management visibility into the lead pipeline....