Experiences at InstallShield

At InstallShield, Ben led a team of developers and designers who revamped the product Web site, raised customer satisfaction scores, and increased site response time by more than 400% through standardization of the site and simplifying the customer conversion process. Traffic increased by more than 30% in a one-year period for an already well-known company. Prior to that, he started a successful keyword advertising program while increasing the productivity of the online seminars using new processes and applications he developed. Lead generation from the online seminars grew more than five-fold. As the Director of eBusiness, he improved the handling of customer contact and communication in the CRM system and improved the reliability of supporting systems while reducing maintenance cost. Ben also actively participated in high-level strategy meetings and reported regularly to the CEO....