Experiences at LOUD Technologies

Behind the rock and roll fa??ade, it's a lot of people in not much space - and everyone's in the same boat. Not quite a cube farm, but no designer touches here.

Bring it in, buy it locally, or stare in wonder at what they put in vending machines today.

It's an interesting mixture. For every up-to-date fashion plate, there's someone still holding on to their rock-band style, even if that style is big hair eighties glam. Whatever makes you feel good, that's good with them.

A very talented creative team with the ambition to do better work; a brave decision maker prepared to step out of his comfort zone to try and get better results, and really good products.

Headhunter. Excellent lady called Jana Johnson.

Let's face it, LOUD is a little out of the way. It's in the middle of an industrial park in Woodinville, Washington, which is at the awkward end of the lake system that makes Seattle so pretty, and such a pain for commuters. On a good day 45 minutes from downtown - on a bad one - easily an hour. I recommend Audible.com downloadable books.......

LOUD is the holding company for a terrific portfolio of the top brands in the world of professional sound reinforcement (speakers, amps) sound mixing and music making. While I was there I was Team leader for full service internal 'agency' responsible for creating fully integrated marketing campaigns for six brands, five of which required complete strategic review at time of joining. Drafted and implemented all-new briefing, review and production processes that improved productivity and shifted marketing emphasis from print-centric to multi-media. Delivered campaigns for:
Mackie - World leader in mid-size sound reinforcement mixers and speakers
EAW - World leader in large-scale professional sound systems
Ampeg - World leader in bass guitar amplification
Crate - US number one for entry-level guitar amplification
Alvarez - US dealers' choice for acoustic guitars
TAPCO - Industry market maker for entry level recording equipment
All campaigns include mainstream print and online advertising, sales promotions and retail support, international versioning (EMEA and Pacific Rim), sales channel support, PR, Artist Relations and branded websites.
Managed all media buying and budgeting.
Helped to plan and launch upgrade to corporate extranet to include dealer information and support microsite and online transaction site.
Actively involved in planning and executing Trade Show program in US and EMEA....