Experiences at LexisNexis

Lead the development and execution of the strategy, goals, and objectives for the top law firm market segment, representing $210M in annual revenue. Broad scope of responsibilities include revenue accountability across all product and solution lines, strategic market planning, tracking and assessment of market needs, key account planning, and marketing and pricing strategies. Role is matrix-based with constant interaction with executive leadership, sales, pricing, marketing, finance, product, and content development.

Impact: Have consistently delivered revenue ahead of plan, growing the core business beyond expectations.
* Established exceptional relationships across the sales and marketing organizations that ensure maximum synergies resulting in consistent above plan revenue performance
* Developed top account value proposition and loyalty recognition program
* Spearheaded the development of a bundled approach to selling products and solutions across entire company portfolio
* Developed various promotional programs in support of the market segment strategy that consistently deliver beyond expectations and projections
* Led a cross-functional team charged with defining the companies client development solution line market strategy and product rationalization
* Winner of the 2006 - 2007 Marketer of Distinction Award...

Advised president and senior management on the communications implications of corporate strategy decisions.

Successfully communicated the company's changing strategy to business media, customers and industry analysts through ongoing media relations and marketing communications.

Ensured timely and positive coverage by key local and national business media during the company's sale and subsequent acquisition.

Supervised media relations, employee communications, trade shows and the daily operations of the department.

More energy drinks and soda than coffee. The cafeteria is downstairs so it's easy to run downstairs and get something.

My company was acquired into LexisNexis, which is probably a pretty common way to find yourself at LN. LN is constantly looking at ways to expand the value proposition they offer to their customers with innovative tools across the whole set of things an attorney does with their day (and night!).

Very philanthropic organization. Most employees were able to get significant funding and manpower to help out with causes that were important to them. The Seattle office where I worked took great pride in their contributions to a variety of worthy causes.

Make things happen. Lexis will facilitate you getting things done, but it's a big company so you have to drive projects or they will dissapear.