Experiences at Marketwave Corp (acquired by Accrue Software)

Architected new licensing scheme, taking sales from $1 MM run rate to $12 MM-- prompting $77 MM acquisition by Accrue Software. Simplified and stratified product line, emphasizing and solving needs of enterprise customers--onsite technician deployment, multi-constituent training, and advisory council. Created collateral, demonstration scripts, extranet content, reference-account cycling system, and proposal generator for sales force, systems engineers, and channel partners. Developed marketing requirements and worked with engineering to release new software. Created new segmentation model, for marketing communication and product extension....