Experiences at Miami Ad School

Amy spent a year at the full-time school in Miami, traveled to Amsterdam for classes in agencies (StrawberryFrog, Springer&Jacoby, Weiden&Kennedy and LemonScentedTea), took a copywriting internship at Saatchi & Saatchi London and also attended classes at Grey|London and TBWA/London. She finished her last 6 months of school in San Francisco, where she cranked out her portfolio....

I learned that account planning is not about a definition or job title, it is about bringing inspiration, mayhem and guidance, and becoming a tool and a muse to creatives.

Learned Photoshop, Illustrator, Indesign, concepting, strategy, Typography, design

Miami Ad School = Miami Booze School

I taught basic Art Direction skills that focused on thinking and ideas first, drawing second, computers last. The students dug the class alot.