Experiences at NPBC

Spearheaded the planning, development and implementation of promotional strategy for this corporation with 21,000 members. Collaborated with executive leaders to define brand image and identify target demographics and meet revenue goals. Directed a support staff of 25. Designed, instituted and managed staff training and development programs; produced television and video resources. Resolved conflicts. Instituted internal partnership opportunities to prepare future leaders.

Introduced fresh communication approaches that successfully targeted a changing market demographic, attracted 200 new members and increased revenue by $6,000,000.

Negotiated terms for comprehensive health insurance that improved coverage and saved the organization $5,000 in annual premium costs.

Brokered an agreement for weekly television broadcasts on a CBS affiliate station to reach 29,000 households; produced a commercial for a yearly event and nearly doubled attendance.

Represented NPBC as host to the Harlem Globetrotters, the Fiesta Bowl Parade and the Phoenix Holiday Light Parade; attracted 15,000 prospects and raised thousands of dollars....