Broadened positioning to "Safety and Security for Enterprise and Home" incorporating subsidiary BioPassword Security Systems (patented biometric authentication software). Built marketing staff of 10 people (product management team and communications/ backbone team). Established Company "Road Map" and $5 MM departmental budget. Plotted strategy for corporate re-branding and rollout. Built marketing infrastructure and processes, including structuring a new product development process with Engineering (documents/templates, flow, approval, go/no-go). Drove and oversaw creation of Parental Advisory Panel for Net Nanny product as well as survey of both enterprise and home buyers to assess current/future products. Managed relationship with publishing vendor to create educational booklet product to complement software, from negotiating contract terms to conceiving derivative products. Oversaw replacement of contract support organization--from RFP to contract negotiation.... 
Posted @ 02:32PM, June 16, 2007
by Paul Travis | Permalink
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