Experiences at Nixon Peabody

Performed all marketing and business development functions in the Upstate New York region to drive growth across key practice areas, increase retention and cross-selling opportunities, and promote brand awareness.

Impact: Played key role in transforming the practice area structure from a regional model to a national model following the successful completion of key mergers and acquisitions that rapidly expanded the geographic and physical footprint of the firm.
* Developed and continuously refined the strategic business development plans for key practice areas
* Developed and monitored marketing and professional development budgets
* Conducted industry and client based research projects
* Conducted pre and post merger/acquisition analysis to determine optimal organizational structure
* Identified cross-selling opportunities across the firm leading to increase in client retention and penetration
* Served as key member of several cross-functional key clients and industry teams
* Spearheaded the development and coordination of a strategic community outreach program
* Supervised the region's marketing staff and worked collaboratively with the other Regional Marketing Directors and marketing functional managers across the firm...