Experiences at ReachLocal

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What's the inside scoop on ReachLocal? 1 person is talking about their experiences with the organization. Get a look behind the scenes by reading their answers below.

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Nicholas McDonough

Nicholas

How would you describe what you did at ReachLocal?

* Managed a portfolio of pay per click campaigns across Google, Yahoo! and MSN totaling 1.8 million.
* Successfully implemented ad copy, keywords, landing pages, and bid changes to optimize ROI.
* Reduced the cost per leads across all industry categories by as much as twenty-five percent.
* Compiled weekly reports to monitor category cost per leads, cost per calls, and cost per clicks.
* Proficient in managing accounts for arts, business services, beauty, computers, dentists, and furniture.
* Created JIRA tickets for the product team to address platform anomalies and functionality issues.
* Provided assistance to new team members using the ReachLocal user interface.... read more

Posted @ 10:00AM, November 19, 2008 by Nicholas McDonough | Permalink
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