Experiences at Red Jade

Hired by VP, Marketing to assist in developing a launch and branding strategy for innovative new technology funded by Ericsson. Analyzed hardware sales trends and developed revenue forecast which was used as basis for business model and purchasing plan.
- Screened agencies for product name and web site development and collaborated with Weiden and Kennedy on development of corporate branding strategy.
- Examined domestic and international software sales trends to evaluate video game genres, licenses, and potential third-party title acquisitions...