Managed and implemented integrated marketing plans including direct mail, e-mail, topical catalogs, and exhibits. Prepared marketing and sales projections for new title proposals. Attended new product acquisition and sales meetings. Wrote, edited, and proofread all copy. Managed mailing list research and acquisition. Coordinated project scheduling, design, printing, and lettershop. Collaborated with UK office to maximize global marketing and promotion efforts. Managed $300,000 marketing budget....
Posted @ 05:39AM, October 02, 2007
by Laura West | Permalink
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