Experiences at SAS Institute

Developed a comprehensive strategy and associated programs for revitalizing the SAS brand image through organizational alignment. Activities include a strategic brand audit, development of a relevant brand foundation for multiple audiences and building a comprehensive, cross-functional execution plan. In addition, am aligning SAS' multiple independent and sub-brands to more closely tie to the SAS master brand. Also developed revised SAS sub-branding strategy and guidelines in conjunction with creative services group to help eliminate brand fragmentation and "creep" within the company.

Provide strategic counsel and guidance to various SAS creative teams in order to help align messaging and overall brand presentation. Continue to work with multiple country offices and global human resources to develop integrated local brand and communications programs. Personally wrote and oversaw design and production of the SAS Annual Reports for 2004-2006....