Experiences at Samsung Electronics

* Defined positioning of the new business unit and initial family of enterprise products - highly modular routers under the name of Ubigate iBG Series - as disruptive, emerging technology addressing secure convergence of data/voice and wired/wireless rather than as sustaining technology.
o Placed heavy emphasis on mobility in order to leverage Samsung's leadership position in mobility market and its full range of digital products. Authored a positioning whitepaper titled "It's the end of wires as we know it."
o Initiated a framework for enterprise network mobility architecture, and collaborated with product managers and senior engineers to enhance the architecture. Initiated cross-functional discussion with Samsung's mobile WiMAX group to support the architecture.
* Managed integrated marketing communications activities and collateral plan to generate demands and to convey consistent message to the market.
o Single-handedly created marketing copies for brochures, press kits and the website, guided brochure design and organization efforts, and developed website structure (http://www.samsungen.com). Created strategic, sales and technical presentations in PowerPoint. Co-authored security and NMS white papers.
o Directed product introduction animation based on Macromedia Flash. Generated ideas about Experience Center and Drawing Board concepts for the website.
o Supervised media planning including media objectives and strategies, target market profile, publication analysis, media space and material deadlines. Prepared press releases and media Q&A sheets, and responded to additional media questions. Reviewed and responded to byline articles.
* Significant contributor to formulating initial Go-To-Market (GTM) strategy for the products under specific corporate directives - quick realization of revenue with minimum investment in channel development and support structure. Key member in modifying the initial GTM strategy after feedback from customer and market.
* Generated early leads for potential sales partners in US and Western Europe by initiating contacts at prospective partner companies, and followed up with and drove subsequent meetings.
o Spearheaded early business development efforts with Avaya that led to Samsung-Avaya strategic alliance.
o Developed early leads and drove partnership effort for Microsoft NAP (Network Access Protection) and LCS (Live Communications Server).
* Built a knowledge base of market and competitive analysis, screened and analyzed industry news, prepared market intelligence reports and used them as tools to manifest sales and capture market share....

I have good opportunity to learn new antenna technology.
Work with smart very friendly people.
Enthusiasm and hardworking.