Experiences at San Jose State University, CA

Senior status-Minor in HR Management

I took the 5 year plan to take my time and figure out what area of business would be the best for my long term career goals.

PROJECTS (Portfolio available on web)
1. Adobe Systems Exploratory Research: Directed and coordinated a primary market research to gain insight about mobile marketing. Devised a behavioral focus group study questionnaire and an on-line survey. Target audience: 200+, students 18-25, attending school in the Bay Area.

2. SJSU-VSA Fundraising Drive: Directed and implemented a fundraising drive leveraging traditional print medias, radio advertisements, and internet local directories for an annual cultural show. Successfully raised $12,000 and $2000+ of in-kind gifts. Prospected potential sponsors through personal network. Launched and taught a Sponsorship 101 workshop for members to execute negotiation skills and marketing tactics.

3. FBI Collegiate Recruitment Campaign: Coordinated an advertising campaign, worked with a team of 8 in launching a PR/recruitment for the FBI, analyzed statistical research and devised a grass-root marketing using guerilla tactics that utilized cost-effective campus venues to create awareness and instigate responses from target students. Generated 1,000,000+ impressions, ROAS of over 400%, and achieved 158 potential interested candidates, designed advertising creative: posters, eVites, brochure and business card for campaign events. Project done in partnership with www.edventurepartners.com. Delivered: A

4. Integrated Mar COM Plan: Researched, analyzed, and proposed a communication analysis for the Learning Assistance Resource Center at SJSU. Report included competitive advantage analysis, e.g. SWOT, core competency, positioning, a proposal of media mix including advertising, implementation strategies, budgeting objectives, allocation, and an evaluation. Grade: B+

5. Int'l Negotiation: Researched, delivered, and compiled various small projects in regards to business in a global aspect: analyzed global organization structure, studied currency determinants and effect on FX market, developed country profiles using poly/geo-centric management orientation, and negotiated a contract between the Japanese and Hungarian entrepreneurs (within classroom context). Designed a contract based on cultural awareness and synthesis of Islamic & Code Laws. Result: A.

6. Mktg Research: Coordinated and conducted a group research of a marketing project based on drawn hypotheses. Performed statistical tests and analysis of results. Wrote a report on purpose, process, result, and conclusion. Delivered B+.

7. Business Plan: Designed a business plan for a coffee shop located in an innovated office plaza. In charged of materials research and pricing strategies. Led a group of four into tasks distribution. Grade: A....

Java, php, zend, mysql, xml, webservices, web 2.0 etc