Experiences at Sanyo Energy USA

* Create, implement, and manage strategic marketing plans, product launches, programs and promotions in the retail sales channel for consumer rechargeable battery products. Channel management includes big box and specialty retailers.
* Manage daily advertising and promotional activities through advertising/public relations agency. Also responsible for selection of new advertising/public relations agency for 2007.
* Create effective sales tools and sales training to promote GE/Sanyo Brand(s). Includes insuring that sales' needs are met in a timely manner.
* Create and manage internal marketing communications programs. Includes communication with corporate in Japan and Sanyo North America.
* Manage trade show participation. Includes coordination of annual CES show and regional shows for retail and solar division.
* Responsible for multimillion dollar advertising and marketing budget....