Experiences at Shih Consulting

Consulting is a very tough but very satisfying career choice. The most important rule is that you are there to help the client. You must understand the client's problems in relation to the industry that the client operates in. This can be very fun for those who seek to constantly expand their knowledge. With big corporations, the task is relatively simple - management has a direction, a goal, and the infrastructure to implement changes. Also, you will have the benefit of having access to a lot of data. With early to mid-size companies (especially private ones) the task requires a more creative touch in order to overcome obstacles. Data may be scarce or there may not be enough. An entrepreneurial mindset is useful.
Again, it is important to stress that the client comes first. Study the data. Seek to understand management's wants and needs. Address clients from their mindset and culture. At the same time, do not be afraid to tell management something that they may not want to hear - your goal is to help the client. Sometimes, to overcome an obstacle, harsh facts must be faced. Make sure that your efforts produce results for the client. You are there, not only to advise, but to guide the client (step by step, if necessary) to success.
I would also highly recommend taking part in non-profit work every now and then. It can be a very satisfying side-project....

1) Developed marketing and business strategy ideas that led to additional publicity for gaming company in national magazines and television networks (EGM, 944, BPM and G4)
2) Worked closely with gaming company client to define growth markets which led to successful targeting of new corporate customers such as Sony Music, Universla pictures, CAA, William Morris, Levi's Jean and Kodak
3) Handled press interviews and bradning functions for 501c3 non-profit, resulting in successful fund-raising activities for 2nd year
4) Initiated market and industry research for client strategic planning for media services company
5) Recommended senior-level management talent to fill open positions for entertianment and media clients...